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Building Dreams in Paradise: Why Entrepreneurs Like Piloto 151’s Sofia Stolberg Choose Puerto Rico


Published:
March 4, 2025

This article is part of our Testimonial Video Series, where we highlight the firsthand experiences of business leaders who have chosen Puerto Rico to build and scale their companies.

When Sofia Stolberg and her brother, Juan Carlos Stolberg, launched Piloto 151 in 2013, they weren’t just opening Puerto Rico’s first co-working space but sparking a movement. What started as a renovation project for a distressed building in Old San Juan has grown into a thriving network of spaces supporting over 3,000 members, from solo entrepreneurs to multinational teams.

“Our first tenant, a Chinese entrepreneur who married a Boricua, asked if we’d be adding a co-working space. My brother and I looked at each other and said, ‘Of course we are!’” Sofia recalls. “In true entrepreneurial form, we turned that moment into an opportunity, creating a hub for startups and tech companies on the island.”

Today, Piloto 151 is an integral part of Puerto Rico’s vibrant entrepreneurial ecosystem, with multiple locations across San Juan and beyond. However, the story of Piloto 151 is just one example of how Puerto Rico fosters innovation and supports businesses.

A Thriving Ecosystem of Innovation

Over the past decade, Puerto Rico has evolved into a dynamic hub for entrepreneurs, tech startups, and professional services. Programs like Parallel18 and Endeavor Puerto Rico offer funding, mentorship, and connections, while co-working spaces like Piloto 151 provide the physical and cultural foundation for collaboration.

“The startup and tech scene here has grown enormously,” Stolberg shares. “We’ve seen companies come down to Puerto Rico to scale, not just because of the tax incentives, but because of the incredible talent and opportunities here.”

With its highly educated, bilingual workforce and a supportive network of investors and accelerators, Puerto Rico has become a launchpad for global success.

The Advantage of Being in Puerto Rico

Puerto Rico offers unparalleled business benefits, starting with its status as a U.S. territory. This provides the stability of U.S. regulations, intellectual property protections, and legal frameworks while granting access to world-class tax incentives.

“If you export products or services outside of Puerto Rico—even to the mainland U.S.—you’re looking at a corporate tax rate of just 4%,” Stolberg explains. “This is game-changing for startups and companies looking to scale globally.”

Puerto Rico’s strategic location also makes it a natural bridge between the U.S. and Latin America, offering access to both markets.

“Puerto Rico is an incredible testing ground for innovative ideas,” Stolberg adds. “Its size and location make it perfect for early adopters and controlled experiments.”

Blending Business with Quality of Life

Beyond the tangible benefits, Puerto Rico offers an unparalleled lifestyle. Entrepreneurs and professionals can work from state-of-the-art facilities while enjoying the island’s cultural richness, historic neighborhoods, and natural beauty.

“Quality of life plays a big role in inspiring innovation,” Stolberg says. “In Puerto Rico, you can do your best work from an inspiring setting, whether a beautifully designed co-working space or the beach.”

This balance of opportunity and lifestyle has made Puerto Rico a magnet for entrepreneurs, remote workers, and digital nomads who want to combine work and play.

The Future of Work is Here

Puerto Rico’s value proposition has never been stronger as the world shifts toward hybrid and remote work models. With cutting-edge infrastructure, a welcoming entrepreneurial community, and a government committed to supporting innovation, the island is uniquely positioned to lead the way in the future of work.

“I choose to live and work here because of the culture, the talent, and the ease of scaling a global business,” Stolberg shares. “If you’re thinking about relocating or expanding your business, don’t hesitate. Come see what Puerto Rico has to offer.”

Ready to Take the Leap?

Puerto Rico offers everything you need to succeed, whether you’re an entrepreneur, a tech startup, or a professional service provider.

Contact Invest Puerto Rico today to explore the opportunities on the island.

Any Questions?
Count on Invest Puerto Rico to help make your business endeavor in Puerto Rico a successful reality.